Marketing Team

Create. Communicate. Contribute.

The TYPO3 Marketing Team is made up of TYPO3 Association and Community members, that are passionate about spreading the word about TYPO3 and contributing to the project in a non-technical way. Our overall goal is to create and publish sales and marketing resources to help other people to understand what TYPO3 is as well as to support members and agencies advertise and sell TYPO3.

TYPO3 is a highly complex, technical project, that needs a lot of explaining on a non-technical level. We’d like everyone to be able to clearly communicate our strengths and differentiators, where we fit in the market and, how TYPO3 can deliver value to potential clients and customers. Our aim is to increase the adoption of TYPO3 and besides that, also grow our community of developers, marketers and business leaders.

We are in close touch with the Content Group, the Core Team, the Education Committee, OSP and the TYPO3 Company.

Let's push TYPO3 forward!

What's next?

Currently, the Marketing Team meets online every Wednesday at 14:00 (Central Europe) on Google Meet to talk about current topics and upcoming tasks.

Please feel free to join any of our meetings to participate or listen in – we're looking forward to meeting you!

How to join the Marketing Team

Would you like to contribute or become a part of the Marketing Team? If so, just contact us by sending a mail at marketing@typo3.org, come into our #marketing slack channel or contact anyone listed on this page personally! We are looking forward hearing from you!

You are welcome to contribute regularly and join us in our weekly meetings or sporadically whenever you have time. Please just let us know what you would prefer, so that we can plan accordingly.

How to leave the team

If you no longer want to contribute to the Marketing Team for whatever reasons – we're certainly sad to see you leave — but please just let us know :-) Send a mail to luisa.fassbender@typo3.org or ping me @luisasofie in TYPO3 Slack. 

What do we do? Anything and everything

Our focus is on creating content (ideas), defining and executing marketing and communication campaigns and listen into what agencies and community members need. This includes structuring press releases and blog posts, executing and analyzing the success of our campaigns, creating creative storylines for the TYPO3 releases and everything in between.

Outputs

• Sales Enablement Survey — In February 2024, the TYPO3 Marketing Team conducted a Sales Enablement Survey to gather insights into key sales points and challenges for TYPO3 CMS. Explore our findings and associated tasks here!
• Sales Enablement Materials — Based on the results from the Sales Enablement Survey, the Marketing Team created several ready-to-use, customizable presentation templates, showcasing the different strengths of our favorite CMS to make your sales process easier.
• Comparison Cards — In March 2021, we created the first batch of Comparison Cards, where we evaluated the strengths and weaknesses of multiple different content management solutions in direct comparison to TYPO3. The Comparison Cards will receive an upgraded version 2 soon.
• Release Materials — The Marketing Team has developed release materials and overarching storylines for all major and minor TYPO3 releases since TYPO3 v11.

Groups within the Marketing Team’s area of responsibility

The following groups operate independently within the Marketing Team or have a decision-making role within the team’s area of responsibility: